Not Fast Fashion.. Just Better Clothing. WHY ITHRO Premium Fabrics We carefully source premium compact cotton yarns that deliver superior strength, softness and durability. read more Stronger Construction High stitch density improves seam strength and garment longevity. read more Engineered Comfort Our garments undergo premium bio-silicon washing for an exceptionally soft feel. read more Colour That Lasts High colour fastness standards help preserve the original appearance wash after wash. read more Built to Last Every garment is pre-washed to minimise shrinkage and retain its original fit. read more Quality Checked Every garment passes AQL 2.5 inspection before reaching you. read more